Our story
A small shop for toys that get used up by love.
Ora Kids started in a spare room with a shelf of wooden arches and a spreadsheet. Our oldest was two, the flat was small, and we had somehow accumulated four singing plastic things that nobody touched. We wanted the opposite: a few quiet objects that rewarded being handled.
We buy in small runs from makers we've spoken to, and we open every sample ourselves before it goes live on the site. That's the whole selection process. It means the catalogue grows slowly — a handful of new pieces a year — and it means we can honestly answer questions about how a thing is finished, what the paint is, and whether it will survive being dropped down the stairs.
There are three of us: one who does the buying, one who packs orders at the kitchen table on dispatch days, and one very opinionated seven-year-old who tests everything first and has no interest in being polite about it.
If a toy doesn't earn its space, we don't sell it. If something arrives wrong or breaks sooner than it should, email us and we'll fix it — we'd rather have the conversation than the sale.
Few, not many
We'd rather stock nine toys we'd buy ourselves than ninety we wouldn't. If something stops earning its place in the room, we stop selling it.
Materials you can trace
Beech and birch ply from managed European forests, cotton canvas, wool felt, water-based paints. We can tell you where each one comes from.
Built for the second child
Every toy is chosen with hand-me-down in mind: replaceable parts, no batteries to die, no plastic clips to snap in month three.